Viva Labs is the innovation engine powering the Viva Leisure ecosystem, a dedicated in-house technology division that designs, builds, and manages the platforms underpinning every aspect of our operations. From member onboarding and billing to access control, analytics, and app-based experiences, Viva Labs delivers fully integrated, end-to-end solutions tailored specifically for the fitness and wellness industry. Unlike traditional operators reliant on third-party tools, Viva Labs gives us complete control, speed, and scalability, enabling rapid innovation, seamless member experiences, and powerful data-driven decisions. It’s not just a tech department; it’s a core strategic asset that transforms how we grow, engage, and lead across every brand, product, and market.