Senior Management
Gordon Martin
General Manager Plus Fitness
Gordon Martin is the General Manager of Franchising at Viva Leisure. He brings nearly 30 years of experience in the fitness industry across the UK and Australia, including over 15 years in fitness franchising. Gordon joined Viva Leisure in 2021 and has been recognised as one of Australia’s Top 30 Franchise Executives, an acknowledgement of his leadership and impact within the franchising sector.
In his current role, Gordon is responsible for leading the strategic growth, operational performance, and continued expansion of the Plus Fitness brand across both domestic and international markets. His expertise in franchise development, combined with a results-focused approach, has contributed to building a scalable, high-performing franchise network aligned with Viva Leisure’s broader strategic goals.
Gordon is committed to driving long-term value for franchisees, members, and stakeholders by ensuring consistent brand delivery, strong commercial outcomes, and sustainable network growth.
Matt Muller
Senior General Manager - Plus Fitness Corporate, Rebalance & GROUNDUP
Matt Muller is the Senior General Manager at Viva Leisure, responsible for overseeing the operations of corporate-owned health clubs and studios across Plus Fitness, World Gym, and Club Pilates, as well as the GROUNDUP brand. He also leads the centralised Member Assist team and Acquisitions function. Since joining Viva in 2015, Matt has progressed through a range of senior operational roles, drawing on his experience in the fitness industry since 2008. His leadership has been instrumental in enhancing operational performance, driving strategic growth, and delivering exceptional member experiences across Viva’s expanding portfolio.
Jodie Sims
General Manager People, Culture and Safety
As General Manager People, Culture and Safety, Jodie champions human-centric leadership to build thriving, safe, and high-performing workplaces. With 25 years of senior HR leadership and workforce consultancy experience across private and public sectors, she specialises in aligning people strategy with business growth, culture, and safety excellence.
Jodie holds a Bachelor of Management from the University of Canberra, and is a certified professional member of the Australian Human Resources Institute. Alongside qualifications in fitness, Jodie brings together HR leadership experience and a genuine passion for wellbeing. She is driven to create a workplace where people can be their best—and where Viva teams lead the way in inspiring healthier, more active lifestyles across our communities.
Michael Cunico
Senior General Manager – Fitness, Innovation & Projects
Michael Cunico is the Senior General Manager of Fitness, Innovation and Projects for Viva Leisure and is responsible for driving the strategic direction of personal training, group exercise, facility management and club design across Viva Leisure owned and operated locations.
Michael has spent most of his career working directly with club operators, personal trainers, and instructors to maximize their performance and to positively impact members. He has delivered training to thousands of trainers and instructors globally and has been involved with the development and refurbishment of hundreds of health clubs.
Ross Sutherland
Senior General Manager - Club Lime & Hiit Republic
Ross Sutherland is the Senior General Manager of Health Clubs at Viva Leisure, overseeing the national operations of Club Lime and hiit republic. With more than 23 years of experience in the health and fitness industry, Ross brings a strong commercial mindset, deep operational expertise, and a proven track record of leadership.
Starting his career in 2002 as a membership consultant, Ross has progressed through a wide range of roles, developing a comprehensive understanding of the industry from the ground up. Since joining Viva Leisure six years ago, he has played a pivotal role in scaling the national operations team and driving consistent growth across the network.
Ross is responsible for the overall sales and operational performance of Viva Leisure’s health clubs, ensuring strong financial outcomes and sustainable performance. His role also encompasses identifying and securing new club locations, negotiating leases, and leading operational readiness for pre-sales and ongoing delivery.
A collaborative and results-driven leader, Ross works closely with stakeholders across the business to align priorities, improve efficiencies, and deliver exceptional member experiences. He is known for building high-performing teams and fostering a culture of integrity, accountability, and continuous improvement.